Rewired consults to clients that are innovating in education, health, and the Atlanta community. She's often traveling across the United States or around the world, teaching her object-oriented UX
methodologies, which have steadily gathered steam since her first talk in 2013. When at home, she's mentoring, leading the Atlanta chapter of Ladies that UX
, or working on designing new life-hacking frameworks.
Before founding Rewired to focus on the little guys, Sophia led UX efforts for goliath clients such as AT&T, Napa Auto Parts, the Internal Revenue Service, the Australian Tax Office, and Blue Cross Blue Shield. She also served as a leader on the CNN.com
UX team, most notably architecting the responsive design that presented results for the 2012 presidential elections. In 2016, Sophia returned to CNN.com as a consultant, leading the UX for the 2016 election results.