UX Sofia Speakers

Vitaly Friedman · Csaba Házi · Ekaterina Mitova · Merve Postalcioglu · Eric Reiss · Dimiter Simov · Dean Schuster and Georgi Varzonovtsev
Vitaly Friedman
Vitaly Friedman loves beautiful content and does not give up easily. From Minsk in Belarus, he studied computer science and mathematics in Germany, discovered the passage a passion for typography, writing, and design. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine, a leading online magazine dedicated to design and web development. Vitaly is the author, co-author and editor of all Smashing books. He currently works developing the new Smashing Memberships around the globe!

Workshop: Dirty Little Tricks From The Dark Corners of eCommerce
Seminar: Smart Responsive Interface Design Patterns
Csaba Házi
CEO and UX Expert at Webabstract
Best-selling author of Seven Step UX – The Cookbook for Creating Great Products
Csaba is an author, speaker and User Experience (UX), expert and evangelist. He is also the co-founder of Webabstract, a rapidly growing international UX agency. His data-driven, down-to-earth “Seven Step UX" framework has helped companies ranging from emerging startups to international enterprises creating a user experience that make them unique and successful in their field. He published his book called the “Seven Step UX: The Cookbook For Creating Great Products" which made it become a best-seller in the UX & usability category. Csaba is a passionate speaker on social topics (like education and healthcare). His goal is to introduce UX to other industries to solve real problems and create truly valuable products.

Workshop: How to flesh out a product idea and get everything ready for design
Seminar: Mobile UX case studies - Mistakes, that most of the app designers make
Ekaterina Mitova
Senior User Assistance Developer at SAP
@ekaterinamitova
I started twelve years ago as an information developer. Then, a couple of years later, I switched to development, only to realize that information development is my true passion. Or in other words, I love to provide help that really helps.

Workshop: Design of Chatbot Conversations
Merve Postalcioglu
Independent UX Consultant and Design Thinking Trainer
@mervepost
Merve Postalcioglu is a Sofia-based Independent UX Consultant and Design Thinking Trainer from Istanbul, Turkey. She studied Industrial Product Design and she changed her direction to UX Design during her master degree. She is interested in both digital and physical experiences because of her design background. She has been designing user-centered experiences in a variety of work environments, teams and fields such as finance, chatbot, social responsibility and social networking subjects. She is extremely knowledgeable about user research and usability tests. Her UX philosophy is oriented around a deep empathy for users. Nowadays she is working as a freelance designer at Toptal. She is a board member of UXPA Turkey that she organised several UX events for. She joined the Design Transformation Team at BBVA while she is working Garanti Bank – BBVA. After she participated to a workshop in Madrid as a coach, she started to train Garanti Bank — BBVA employees in Turkey and Romania on Design Thinking. She was involved in Bulgaria Web Summit with a Design Thinking workshop in 2018. Her current focus is to spread design thinking knowledge to the companies and start-ups to provide empathy for users and continuous innovation. If you are curious on learning more about Merve, you can visit her website and find her on Linkedin.

Seminar: Design Thinking for Designers
Eric Reiss
Partner at FatDUX
@elreiss
Eric Reiss has held a wide range of eclectic jobs: piano player (in a house of ill-repute), senior copywriter (in an ad-house of ill-repute), player-piano repairman, adventure-game creator, and stage director. His experiences have served him admirably as a designer, content strategist, information architect, and usability “expert" – although he can't explain exactly how. In more mundane lives, Eric has been a two-term president of the Information Architecture Institute and Professor of Usability and Design at IE Business School in Madrid, Spain. Today, Eric is CEO of the FatDUX Group in Copenhagen, Denmark, a leading UX company with offices and associates in over a dozen cities worldwide. He also has several books to his credit, including the best-selling “Usable Usability", which is now available in five languages. You'll find him on Twitter at @elreiss.

Workshop: Conducting UX research on a limited budget
Seminar: EthUX – the ethics of user experience
Dean Schuster
Founder and partner of truematter
@ExperienceDean
Founder and partner of truematter, a user experience strategy firm, Dean has been advocating for user-centered digital products his entire career. He oversees truematter's UX practice, leading strategic engagements for innovative regional organizations as well as the Fortune 100.

Seminar: How Green Was My Delusion: The False Consensus Effect
Dimiter Simov (Jimmy)
Usability believer, Product experience expert at SAP
@dsimov
I am a usability consultant, interaction designer, technical writer, and a series of other things. In 1991, I started translating technical documents telling people how to use things made by companies. In 1997 I started writing technical documents telling people how they were supposed to use software made by companies. In 2000 I started testing with users software and documentation made by companies. In 2003 I started designing interfaces and interactions for software made by companies. In 2010 I started consulting companies on processes likely to guarantee products that users can understand and use. Now I keep helping companies build software that people can use without instructions. It's hard.

Workshop: Design of Chatbot Conversations
Georgi Varzonovtsev
Senior Principal UX at Progress Software
@georgivar
Worked on the NativeChat chatbot development platform. From 2002 has been designing the interaction and UX for many websites and applications. An avid LEGO fan and DIY car guy.

Seminar: On Building Chatbots
Venue
Hotel Hilton Sofia