UX Sofia Speakers

Vitaly Friedman · Gennadiy Vorobyov · Ekaterina Mitova · Merve Postalcioglu · Eric Reiss · Dimiter Simov · Dean Schuster · Georgi Varzonovtsev and Peter Shepherd
Vitaly Friedman
Vitaly Friedman loves beautiful content and does not give up easily. From Minsk in Belarus, he studied computer science and mathematics in Germany, discovered the passage a passion for typography, writing, and design. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine, a leading online magazine dedicated to design and web development. Vitaly is the author, co-author and editor of all Smashing books. He currently works developing the new Smashing Memberships around the globe!

Workshop: Dirty Little Tricks From The Dark Corners of eCommerce
Seminar: Smart Responsive Interface Design Patterns
Gennadiy Vorobyov
Co-founder and CEO at Netpeak Bulgaria

Joined digital marketing in 2008. As CEO of Netpeak Bulgaria, I'm in charge of developing business processes and marketing strategies for key and potential clients. Certified Google Analytics and AdWords specialist. Lecturer at Softuni Digital, Google Partners trainer at joint projects of Google and Softuni Digital ("Grow with Google" and Google Analytics course). Organizer of Online Advertising annual conference. Juror at "Mixx awards" and "Bg web" competitions. Speaker at digital marketing conferences in Bulgaria and abroad.

Seminar: Designing for Performance
Ekaterina Mitova
Senior User Assistance Developer at SAP
I started twelve years ago as an information developer. Then, a couple of years later, I switched to development, only to realize that information development is my true passion. Or in other words, I love to provide help that really helps.

Workshop: Design of Chatbot Conversations
Merve Postalcioglu
Independent UX Consultant and Design Thinking Trainer
Merve Postalcioglu is a Sofia-based Independent UX Consultant and Design Thinking Trainer from Istanbul, Turkey. She studied Industrial Product Design and she changed her direction to UX Design during her master degree. She is interested in both digital and physical experiences because of her design background. She has been designing user-centered experiences in a variety of work environments, teams and fields such as finance, chatbot, social responsibility and social networking subjects. She is extremely knowledgeable about user research and usability tests. Her UX philosophy is oriented around a deep empathy for users. Nowadays she is working as a freelance designer at Toptal. She is a board member of UXPA Turkey that she organised several UX events for. She joined the Design Transformation Team at BBVA while she is working Garanti Bank – BBVA. After she participated to a workshop in Madrid as a coach, she started to train Garanti Bank — BBVA employees in Turkey and Romania on Design Thinking. She was involved in Bulgaria Web Summit with a Design Thinking workshop in 2018. Her current focus is to spread design thinking knowledge to the companies and start-ups to provide empathy for users and continuous innovation. If you are curious on learning more about Merve, you can visit her website and find her on Linkedin.

Seminar: How might we apply design thinking to daily work?
Eric Reiss
Partner at FatDUX
Eric Reiss has held a wide range of eclectic jobs: piano player (in a house of ill-repute), senior copywriter (in an ad-house of ill-repute), player-piano repairman, adventure-game creator, and stage director. His experiences have served him admirably as a designer, content strategist, information architect, and usability “expert" – although he can't explain exactly how. In more mundane lives, Eric has been a two-term president of the Information Architecture Institute and Professor of Usability and Design at IE Business School in Madrid, Spain. Today, Eric is CEO of the FatDUX Group in Copenhagen, Denmark, a leading UX company with offices and associates in over a dozen cities worldwide. He also has several books to his credit, including the best-selling “Usable Usability", which is now available in five languages. You'll find him on Twitter at @elreiss.

Workshop: Conducting UX research on a limited budget
Seminar: EthUX – the ethics of user experience
Dean Schuster
Founder and partner of truematter
Founder and partner of truematter, a user experience strategy firm, Dean has been advocating for user-centered digital products his entire career. He oversees truematter's UX practice, leading strategic engagements for innovative regional organizations as well as the Fortune 100.

Workshop: Building a UX Road Map
Seminar: How Green Was My Delusion: The False Consensus Effect
Dimiter Simov (Jimmy)
Usability believer, Product experience expert at SAP
I am a usability consultant, interaction designer, technical writer, and a series of other things. In 1991, I started translating technical documents telling people how to use things made by companies. In 1997 I started writing technical documents telling people how they were supposed to use software made by companies. In 2000 I started testing with users software and documentation made by companies. In 2003 I started designing interfaces and interactions for software made by companies. In 2010 I started consulting companies on processes likely to guarantee products that users can understand and use. Now I keep helping companies build software that people can use without instructions. It's hard.

Workshop: Design of Chatbot Conversations
Georgi Varzonovtsev
Senior Principal UX at Progress Software
Worked on the NativeChat chatbot development platform. From 2002 has been designing the interaction and UX for many websites and applications. An avid LEGO fan and DIY car guy.

Seminar: On Building Chatbots
Peter Shepherd
Lead designer for VMware
Peter Shepherd is the lead designer for VMware's newly released Cloud Automation Services. In his 15 years at VMware, he's enjoyed creating user experiences with customers and teams on over 8 products. Way back when, he started as a UI developer on a graphics app for the Xerox Star and graduated to UI/UX on the NeXT cube while at Sybase. Since 2013 he's had fun spending significant time working in Sofia with our great VMware Bulgaria team. Peter has a B.S. in Chemistry from U.C. Berkeley and an M.S. in Computer Science from Cal Poly San Luis Obispo.

Seminar: The Keys to Great User Experience
Hotel Hilton Sofia