The talk will focus on some of the key challenges product teams face while moving from output obsessed to outcome driven product development and will present different real-world examples and solutions that UX-ers can learn from and apply to support the transformation process.
Lead UX Researcher at PaySafe
Lyubomir is a sociologist and passionate researcher with more than 11 years of practical experience with applied research methods. He strives to find simple solutions to complex problems. Currently, he works as a Lead UX Researcher at Paysafe Group where he inspires his colleagues to humanize technology by putting the user’s needs at the center of the product development cycle.