In this talk, we’ll examine the usual suspects – quantitative and qualitative data – and then, uncover a new perspective. A perspective that will empower you to turn data into more than just numbers and narratives and become meaningful, digestible, and convincing. We’ll explore how data can be leveraged in ways you might not expect, revealing a hidden potential that could transform the way you approach UX research.
This session is crafted for UX professionals eager to elevate their work and influence within their organizations. Let’s discuss how we can replace the predominantly dry reporting of data with stories that add depth and achieve what is important – nudge towards better decisions.
Севил Рахимова
VP of Product Design at Smule
Sevil Rahimova is a seasoned design leader who has continually worked to transform traditional tech practices into human-centered ones. With a strong focus on solving real-world user problems, Sevil has introduced and justified the importance of including UX activities into the product development cycle on numerous occasions.
She was fortunate to learn and practice UX by engaging directly with users via hundreds of usability tests, surveys, and interviews conducted by her and her teams.
Sevil has full confidence in the ability of designers to rise to the top by taking a data-driven, user-centered approach to tackling technological challenges. She is an active mentor of talented designers who seek to grow their impact as design professionals in a multi-disciplinary context.
Мая Банкова
Product Designer
Maya’s career began 20 years ago in graphic and web design. Her curiosity and eagerness to learn more about the industry, business, and the world led her to several years of freelancing and traveling globally, working on a diverse range of projects for both local and international clients. During this time, she also contributed to organizing the StartUP conferences in Plovdiv and co-founded Hackafe, the local IT community in Plovdiv, as well as Plovdiv Design Talk. Both communities were designed to foster growth by encouraging members to actively share knowledge and experience.
For the past 8 years, Maya has focused on user experience, driven by a passion for understanding human behavior. She believes UX designers uniquely empathize with both users and businesses, helping to improve products in ways that benefit both.