Daniel will share the designer’s unique role in this journey — from crafting a two-year vision, aligning business attack vectors, to hands-on execution alongside a dedicated team of seven. Together, they built an enterprise-grade analytics tool that rivals products developed by whole companies and large engineering teams over years.
Discover practical lessons, trade-offs, and best practices for designing complex data products that truly put the power of data visualisation into the users’ hands. Whether you’re a UX designer, product manager, or researcher, this talk will inspire you to rethink data visualisation — and design engines, not just charts.

Даниел Дунгьов
Fractional UX Leader
Daniel is a Senior Design Engineer at Ad Astra, a coach and co-founder of Figmaistor, Partner and Lead Designer at Agency HYPE, and a teacher at Softuni Creative.
His interests and experience span user research, product strategy, and design systems. He preaches the Jobs-to-be-done methodology and believes that every designer should strive to deliver results and value above all else.
Design is function and should not be confused with art.