Edition: 2022   Conference sessionDay 3 (18 November, 2022)10:00-10:30 EET

From output to outcome driven product development – addressing the challenges of product discovery


The talk will focus on some of the key challenges product teams face while moving from output obsessed to outcome driven product development and will present different real-world examples and solutions that UX-ers can learn from and apply to support the transformation process.

Любомир Тодораков

Любомир Тодораков

Lead UX Researcher at PaySafe

Lyubomir is a sociologist and passionate researcher with more than 11 years of practical experience with applied research methods. He strives to find simple solutions to complex problems. Currently, he works as a Lead UX Researcher at Paysafe Group where he inspires his colleagues to humanize technology by putting the user’s needs at the center of the product development cycle.