The pragmatist’s approach to the value and impact of UX

In light of continuing tech redundancies across the globe, the value and impact of UX has never been a hotter topic. With recent analysis suggesting the UX field may have been disproportionately affected, the debate rages on – have UX professionals failed to adapt to business realities or have we been consistently gaslighted by business environments that were never interested in our value in the first place?

In this talk, I will suggest a more pragmatic reading of the crossroads that our field is finding itself at, reframing the challenges into opportunities and focusing on practical approaches for attacking them.

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Рая Райчева

User Research Lead (Head of Global Function)

Raya heads the global User Research function at Simply Business, where she leads a team of researchers based in the UK and US. She holds a deep-rooted conviction that UX people make the best product discovery leaders and that we have what it takes to drive company strategy.

Raya and her product team were featured in Teresa Torres’ “Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value”.

When she’s not banging on the drum for UX’s influence and impact, Raya can be found running after her daughter in any South East London park.