The strategic role of Design(ers) in product organizations

User Experience (UX) is a crucial aspect of the digital world today. However, disruptive forces like GenAI will impact the design industry and push designers to take a more strategic role. It is no longer enough to rely solely on design skills to excel. Instead, designers must collaborate with cross-functional teams to influence the products and services they design.

This workshop will help participants develop tactics to achieve a strategic level of leadership. It will focus on three aspects of successful products or services – Viability, Feasibility, and Usability, and provide specific ways to influence these aspects and their respective stakeholders.

Key takeaways:
• Collaborate efficiently with cross-functional partners.
• Develop a plan for influencing viability, feasibility, and usability.
• Sway product/service direction through strategic design.
• Learn particular tactics for achieving strategic leadership.

Лектори

Добриян Добрев

Staff Product Designer

Dobrian Dobrev works as a UX Designer since 2012. Currently, he is a Staff Product Designer at VMware by Broadcom. He’s been designing various digital experiences that got him a UX Design Awards nomination in 2017. He is a seasoned public speaker having hosted talks and masterclasses at events such as UX Camp Europe, UX Istanbul, World Usability Congress, and more. He also has a passion for designing immersive experiences with the help of technologies such as AR/VR that can bring actual value to people. Having previously featured in 2016, Dobrian can’t wait to meet everyone at UX Sofia 2024!