Conference sessionDay 3 (17 November, 2023)12:10-12:35 EETEdition: 2023

Versatile App Tailored to Market Needs

Financial well-being provides us with a sense of peace and security and enables us to focus our efforts on achieving our personal and professional goals. It enhances our relationships with those around us and fosters social connections.

Is it feasible to create a financial app that caters to the diverse economic challenges, legal regulations, and lifestyle constraints that users face in different countries?

We will examine how distinct user personas can shape the design and functionality of such a financial application, ultimately contributing to improved financial stability and well-being. We will delve into the advantages and obstacles associated with this concept and discuss strategies for successful implementation.

Additionally, we will touch upon the research process, including the depth of our research questions, and emphasize the importance of effective communication within an international cross-functional team (squad) essential for the successful execution of a project of this scale.

Speakers