Conference sessionDay 3 (07 June, 2024)17:00-17:30 EETEdition: 2024

NO! UX is not dead

Many folks say that UX is dead. NO! UX is not dead. Hell, it’s not even sick – but we have a communication problem and this has allowed many newcomers to enter the field without even basic knowledge of what UX is.

As the UX Sofia plenary speaker, Eric will have the responsibility to sum up the day and add commentary. He will do it. Rather than just adding his two cents to the talks, he will also present some of his thoughts on UX. These are thoughts that had crystallized over the past few years of the pandemic, but which reflect decades of UX work and observations on the mistakes made by our industry and the issues that plagued (and continue to plague) our community.