Sustainable Branding in Action: How an Idea Becomes an Identity.
In a world where design is often associated with trends and quick results, sustainable branding offers something different: a long-term, strategic system of emotions, stories, experiences, and visual elements that build the essence of any business, organization, or individual. Sustainable design isn’t just about adapting colors, fonts, and a logo; it tells stories, creates feelings, and builds trust.
During this session, we will explore:
- A real-world example of building sustainable branding for an organization—from idea to finished product.
- How strategy forms the foundation of strong visual results.
- How to adapt branding at every touchpoint and why this is crucial.
This session is suitable for graphic and UX designers, as well as entrepreneurs, teams, or anyone looking to build an identity with meaning and longevity.
