If you’re designing or managing a complex website or app, how do you know what really matters? How do you clearly identify what really doesn’t matter – the often political or vanity stuff that is getting in the way?
Once you’ve identified what really matters, how do you ensure that these top tasks are easy to find?
Because the number one problem for users in websites and apps is confusing menus and links.
How do you ensure that they are easy to complete? As you change your website or app, how do you know that things are actually getting better.
Many redesigns, in fact, result in a decline in performance and user satisfaction.
Gerry McGovern developed Top Tasks and he’ll give you practical tips and insights on how to truly understand what matters most.