UX is SEO
Search Information Architect
Have you noticed that the SEO down the hall is a lot more interested in what you do and how? That's because the online search engines have switched from a link-based model of deciding who gets the top spot in search results to one tht relies on user behavior. Of course, there is a catch and that is the search engine reliance on a quantified-self, metrics-based, user and not the human users for whom we design online experience.
In this presentation, we'll explore what user engagement data is collected by search engines and how they use this to determine the optimal user experience when ranking relevant search results. Next we'll explore how UX and SEO professionals might work together to ensure that customers find the client site so to experience it.UX is SEO Presentation