Speakers ∙ UX Sofia
UX Sofia 2020

Jim Kalbach


Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard.

Jim is the author of three books: Designing Web Navigation (O’Reilly, 2007), Mapping Experiences (O’Reilly, 2016), and The JTBD Playbook (Rosenfeld 2020). He blogs at experiencinginformation.com and tweets under @jimkalbach.

Seminar: Beyond Experience Design