Speakers ∙ UX Sofia
UX Sofia 2020

Assen Tzekin

Assen Tzekin is a designer whose creativity and expertise span 20 years across multiple divisions (UI design, User Experience Design, Branding). He has received formal training in graphic design at Alberta University of the Arts, Canada, and later at UCA, UK, where he also had his first experience with UX design.

Drawing from his curiosity, vision, and passion for spotting areas where design would have the highest business impact, Assen strives to create practical solutions to real business problems. Whether a branding project or a new software solution, his human touch, designing with his heart and love for teamwork has allowed him to help clients across the world – from Start-ups to Fortune 500 Companies.

Seminar: Design Language – the road from the smallest element to a living application