UX Sofia Workshops

5–7 November 2019, Hotel Hilton Sofia
5 November, Tuesday
Design Systems
Javier Cuello
UX designer specializing in mobile

If In this workshop you'll learn the fundamentals of how to start making your own design system. Contents will be focused on how to design elements, components and patterns that are easy to maintain, are adaptable, and can grow over time. You'll also learn good practices, and tips and secrets from an experienced professional. During the workshop we will use the Figma software for designing our systems.

Looking beyond human behaviour
Dimo Georgiev
Founder and partner of UXP

In this half-day workshop, you'll learn how to understand human behaviour, find patterns and apply them to create customer-centric digital products.

What you will learn:
  • The simplest ever and at the same time very effective psychology model
  • You will play a game to analyse human behaviour in real life situations
  • You will then apply this model to solve a design challenge

Who is this workshop for?
UX/UI designers, Product designers, Product owners and Business people who want to use the power of psychology without taking a PhD.
6 November, Wednesday
UX is Now MX (how user experience influences machine intelligence)
Marianne Sweeny
Search Information Architect

If you've noticed in increase in attention from the SEO down the hall, it is because Google has determined that UX is the most SEO-proof ranking influence for search results. If you're Google, you see its AI product RankBrain as the culmination of a goal to deliver the right information to the right people from the entire corpus of online information whether on sites, devices or structured depositories for the best experience. That means UX professionals are now designing for human users and their algorithmic counterparts. Except machine users do not act, engage or think like human ones.

User experience design for machine intelligence requires additional understanding and consideration. It is UX that is calculated, not observed. It is predicted based on past behavior rather than informed by human understanding. It is determined by machine intelligence rather than guided by collaborative design thinking. To be successful, UX must work for people. But as artificial intelligence and machine learning increase in power and prevalence, how can we ensure that technology serves human needs, and not the other way around?

In this workshop, we will examine the development of machine learning and explore the intersections of user experience and machine learning with prescriptive guidance on how to design for both user types. You will emerge from this session with a confident understanding of how artificial intelligence works and how you can influence its outcome with your work.
How to do UX testing
Angelina Ivancheva & Irina Gerdjikova
UX test

In this half-day workshop you will learn how to do usability test – the best UX research method to gather information how to improve the experience of your users, to raise satisfaction and increase conversion.

What You'll Learn?

Some theory and many practical exercises, tips and tricks on:
  • How to plan and design effective usability test?
  • When is the right time for usability testing?
  • What kind and how many people to test?
  • How to conduct the test?
  • How to gather usability metrics?
  • How to report results from the test?
  • How and when to do remote testing?
  • What tools and equipment to use?

You will be involved in many hands-on exercises that will prepare you to do your usability tests with more value and confidence from the very next day.

Who This Workshop is For?

IT, Marketing, and UX professionals who want to learn how to gather and use user feedback.

BG Presentation
7 November, Thursday
Debiasing: Addressing Cognitive Biases in UX

Dimiter Simov (Jimmy)

Usability believer, Product experience expert at

Ekaterina Mitova
Senior User Assistance Developer at SAP

Cognitive biases affect our work: how we approach tasks, design and build apps, write documentation, make videos, structure conversations, train AIs, and so on. As a result of their influence, we often think and act irrationally and miss important facts and gaps. The effect of biases can vary from mildly negative to detrimental, so it is important to know how to mitigate it.

In this workshop you will learn what cognitive biases are, how they affect us, and what cognitive debiasing is. Through exercises, you will try various debiasing techniques that can help you learn to debias yourself and your work.
Metrics, Measurement and Return on Investment: Proving the value of Improved User Experience.
Dean Schuster
Founder and partner of truematter

As user experience professionals, we understand that better usability and more excellent experiences lead to better digital products. But leaders, managers, stakeholders, and clients often don't understand the practical, direct value of UX.
In this half-day workshop, you will learn how to change that. You will learn how to define, measure, document, and communicate the value of great user experience. And you'll learn how to convince others and promote this knowledge to your organization.

What You'll Learn
  • How to Connect UX to Business Objectives
  • How to Establish UX Metrics for your Project or Service
  • Methods of Measuring Usability and UX Value
  • Getting Your Team Involved and Engaged
  • Documenting and Communicating Return on Investment (ROI)
  • How to Persuade Stakeholders and Clients of the Practical Value of UX

What We Will Do
The workshop will include presentations, discussion, and hands-on activities. You will also leave with documentation, notes, and further reading.

Who is it for?
Whether you are part of an internal product team, development shop, marketing team, or UX consultancy, you'll benefit greatly from this workshop. It will make you a UX superhero.

Hotel Hilton Sofia