Feature Prioritization with the Kano Model: Insights from the Casual Gaming Industry

Have you ever been overwhelmed with brilliant ideas for new feature releases? You conduct benchmark studies, analyzе industry trends, and gather user feedback only to end up with more ideas than resources and find your product roadmap congested with possibilities. You are not alone. Many product teams face this challenge.

The big question remains: how can you decide what to build first to ensure you truly delight your users?

Drawing from my experience in the casual gaming industry, I’ll guide you through a UX prioritization framework designed to help your team make confident, impactful decisions. The Kano Model is a powerful framework that helps you classify features into must-haves, performance enhancers, and delighters. This research method ensures that your product development decisions are tightly aligned with customer preferences and satisfaction, ultimately leading to a more successful, user-centric product.

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Мирослав Дамянов

UX Researcher

Joining us from the sun-kissed shores of Portugal, where he works remotely as a freelancer, Miroslav returns to his motherland to share his insights on UX research approaches to product feature prioritization. He combines an academic background in behavioral and social sciences, gained in the Netherlands, with a passion for telling stories through data.

With more than five years of experience across tech start-ups, consultancies, and the not-for-profit sector, he has helped numerous teams in the USA and Europe understand their audiences, refine their product roadmaps, and confidently make informed business decisions. Miroslav has led UX research projects in gaming, digital migrant communities, LGBTQ+ verified resources, e-commerce, e-health, and more. He is passionate about leveraging mixed methods to deliver actionable insights that have a real human impact on product and business direction.

In his free time, Miroslav enjoys practicing jiu-jitsu, exploring nature, and maintaining a unique Amazon-inspired aquarium. He speaks four languages and occasionally experiments with dyeing his hair, adding a splash of color to his personality.