In this talk:
- We’ll focus on practical applications and tips on where this tech fits in the research process.
- We’ll discuss the drawbacks, risks, and external factors we don’t have control over but must be considered.
- We’ll zoom in on synthetic users through some case studies to observe in parallel with traditional user research methods.
Most discussions about AI in UX only briefly scratch the surface of considerations like ethics and biases, data reliability, and the cultural and business context of the specific product and its user base which are fundamental to the research process.
AI has catalyzed a new chapter in the democratization of research that we weren’t entirely prepared for. To mitigate future risks for our business and users’ experience, we must lead with knowledge and critical thinking, and advocate for best practices.
Виктория Цурова
UX Researcher
Viktoria is a multifaceted researcher with a background in Sociology. She has gained experience across various fields such as market and marketing research, tech, employee experience, and the nonprofit sector.
For the last 5 years, she was part of VMware leading strategic research and building the research operations for her team. She now focuses on engaging with the local UX community through knowledge sharing and organizing educational events.
Viktoria is very passionate about Research on Research and exploring how the field is changing over time.
Outside UX, she is a music nerd and concert enthusiast, she’s into sports science and anything hands-on and creative, but most of all, she loves spending time with her two cats.