- Audience Analysis: Learn how to tailor your message to resonate with your specific audience. Understand their needs, preferences, and expectations to ensure your presentation hits the mark.
- Argument Building: Discover strategies for constructing compelling arguments that capture attention and persuade effectively. Build a logical flow that supports your main points and convinces your audience.
- Emotional Impact: Master techniques to connect with your audience on an emotional level. Use storytelling, tone, and delivery to evoke the right feelings and drive your message home.
- Storyline and Storytelling: Harness the power of storytelling to create a memorable and engaging presentation. Craft a coherent storyline that keeps your audience invested from start to finish.
- Structuring Information: Learn how to organize your content clearly and logically. Use structure to guide your audience through complex information effortlessly and enhance overall comprehension.
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The workshop is suitable for anyone willing to improve their public speaking skills.

Михаил Стефанов
Culture and Talent Development Manager
Misho Stefanov currently serves as the Culture and Talent Development Manager at Aurubis Bulgaria. Prior to this role, he founded and operated his own consulting company, Culture & People, for a period of eight years. Specializing in organizational culture and communications, Misho gained prominence as one of the most sought-after consultants and trainers in Bulgaria during his entrepreneurial journey.
His expertise has made him a trusted figure among senior managers in notable companies, including VMware, SAP, Vivacom, Kaufland, Lidl, Coca-Cola, Lufthansa, Scalefocus, and numerous others. Throughout his career, Misho Stefanov has established a reputation for his impactful contributions to the fields of culture and talent development, earning recognition and trust from prominent organizations in Bulgaria and beyond.
The topic of effective presentation and communication in general is one of his favorites – for the past 12 years he has trained more than 2,000 people, he is a TEDx speaker twice (in 2019 he even appeared on stage with his 8-year-old daughter), trains speakers for large forums – the internal innovation conferences of VMware Europe & SAP, the annual forums of the America Foundation for Bulgaria, and many others.