We’ll talk about:
- How we turn complex transit systems into simple, intuitive journeys.
- Why sometimes real value lies in being unnoticed – and how “invisible” design creates the best experiences.
- How digital products influence not just what happens on-screen, but how we experience the world around us.
Кристина Техова
Product Designer at Modeshift
Kristina Tehova is a product designer who began her professional journey in architecture – a field that shaped her spatial thinking, attention to detail, and deep understanding of human needs. These strengths naturally transitioned into her work in UX design, where she discovered new ways to create meaningful, impactful experiences.
At Modeshift, Kristina focuses on improving access to public transportation through intuitive interfaces and human-centered design. She sees design as a powerful tool for driving real change—transforming urban environments, shaping digital behaviors, and redefining how technology integrates into daily life.
Веселина Белобрадова
Product Designer at Modeshift
Veselina is a product designer driven by a passion for the psychology behind human behavior and everyday choices. She started out in advertising, where she learned to step into the users’ shoes, but found her place in the world of UX design — where her curiosity deepened with the exploration of people’s needs, habits, and the invisible patterns that shape their daily life.
At Modeshift, Veselina focuses on making public transport feel simple and more intuitive for riders with varying levels of experience or confidence, finding the sweet spot between user needs and business goals.