The most common cinematic villains are categorized by archetype, and their needs are described through the lens of target personas, because the principles of good design are important, even when you have your own volcano and an army of robots. The lecture explores the possibilities arising from the potential fusion of big data, artificial intelligence, and data visualization into new, super-powerful management tools that seem alarmingly realistic and close to our present day.
This presentation examines UX topics such as usability, readability, and cognitive effort within an unusual cinematic context, but also raises several questions related to the development of AI, the militarization of digital technologies, the role of the UX designer, the violation of personal data privacy, and more.
It is suitable for a broad audience with an interest in the development of screen interfaces and technology in general.
Иван Гинев
Founder and creative director at Cog Graphics, Graphic design lecturer at NBU
Ivan Ginev is a graphic designer with over a quarter of a century of professional experience. In 2007, he founded the design studio “Cog Graphics”. He holds a Master’s degree in Print and Electronic Media Design from NBU (New Bulgarian University), where he currently teaches and is working on his dissertation. He frequently participates in educational initiatives and events related to his field. He is the organizer of the “Graphic Design Week” at NBU and a moderator of the jury in the “Design” category of the “Website of the Year” competition.
He has been involved in the development of some of the most popular media websites in Bulgaria and works for clients from various industries both domestically and internationally. He seeks simple visual solutions to complex business problems. He believes that good design requires knowledge, a rational approach, and practical experience, and that the success of a project largely depends on its good design.