In a world where design is often associated with trends and quick results, sustainable branding offers something different: a long-term, strategic system of emotions, stories, experiences, and visual elements that build the essence of any business, organization, or individual. Sustainable design isn’t just about adapting colors, fonts, and a logo; it tells stories, creates feelings, and builds trust.
During this session, we will explore:
- A real-world example of building sustainable branding for an organization—from idea to finished product.
- How strategy forms the foundation of strong visual results.
- How to adapt branding at every touchpoint and why this is crucial.
This session is suitable for graphic and UX designers, as well as entrepreneurs, teams, or anyone looking to build an identity with meaning and longevity.
Анита Рупова
Graphic and Brand designer at Origin Design
Anita is a graphic and brand designer with a focus on brands with a positive impact, and also the co-founder of the civic education platform Tsarski Pishtovi. She deeply believes that branding is the foundation of every design endeavor. She graduated in Graphic and Communication Design in Vienna and is currently based in Amsterdam. Despite living abroad for many years, Anita is strongly interested in topics, events, and businesses in Bulgaria. She has over 7 years of experience working with clients from Bulgaria, the Netherlands, Austria, and Malaysia.
Outside of design, Anita enjoys reading and is a hip-hop enthusiast. She is also interested in and dances street styles, and loves to delve into topics related to personal and business development.