In this workshop, Martina will guide you through the process of creating an Experience Map: we will start with gathering User data to a specific context; then we’ll learn how to manage the different types of data and unite them in a holistic big picture; and last but not least – we will look at the applications of Experience Maps in different contexts through some of Martina’s actual work projects.
No previous knowledge of Experience Mapping is required, as next to a lot of practical work, we’ll have tiny bits of theory, to make sure everyone knows how to go about mapping.
Мартина Миц
UX Psychologist, Strategist and Designer
Martina is a UX/Service Designer and a certified Psychologist = UX Psychologist, working since 2001 on re-designing certain parts of the web. She has been able to influence the eco-systems in big companies like Volkswagen, T-Online, eBay, PayPal, Emirates Airlines, Cortal Consors (BNP Paribas), StepStone, The Co-Operative Bank and many others.
She has also supported some chosen start-ups in Germany and the UK, primarily by driving their research and strategy phases and establishing a user-centered design approach, as well as the supporting structures.