If you recognize one of these terms, then you already know what Experience Maps are 🙂Maps, in general, are a great overview tool in life. This is also the case in business: Experience Maps can help align different points of view and goals from different departments or disciplines. Therefore, they not only serve as great alignment and prioritization fundaments, but they also help create a deeper understanding of current or potential customers.
This talk will give you an overview of the 3 main types of experience maps: Customer Journey Map, Service Blueprint and Mental Model Diagram and will help you decide when to use each of them. Further, the presentation will arm you with some business rationale for mapping experiences, so that you can convince your boss and colleagues and get your own Experience Mapping workshop on the way.
Мартина Миц
UX Psychologist, Strategist and Designer
Martina is a UX/Service Designer and a certified Psychologist = UX Psychologist, working since 2001 on re-designing certain parts of the web. She has been able to influence the eco-systems in big companies like Volkswagen, T-Online, eBay, PayPal, Emirates Airlines, Cortal Consors (BNP Paribas), StepStone, The Co-Operative Bank and many others.
She has also supported some chosen start-ups in Germany and the UK, primarily by driving their research and strategy phases and establishing a user-centered design approach, as well as the supporting structures.