From Team Design to Design Ops: 5 Things To Boost Your Design Organization's Effectiveness

Growing in-house design teams is still a relatively new phenomenon. As such, we lack a robust understanding of what it takes to set up these design teams for success, and end up making the same mistakes over and over again. In particular, teams don’t realize the deep importance of the “behind the scenes” organizational and operational aspects of building and running a design team, and then are surprised when those teams are not producing the value they expect.

Drawing on his experiences growing Adaptive Path, then serving as a VP of Design, and now through his consulting and training practices, Peter Merholz will draw back the curtains of Design Organizations and DesignOps and reveal the top 5 things you can do to help your team realize it’s potential.

Лектори

Питър Мерхолц

Design executive and organizational consultant

Peter Merholz has worked at the intersection of design, technology, and humans for over 25 years. Currently, he’s an independent consultant focused on improving the effectiveness of design organizations. His clients include JP Morgan Chase, Ceridian, The New York Times, Roblox, and Starbucks.

He co-founded Adaptive Path, the premier user experience consultancy, acquired by Capital One in 2014. After leaving Adaptive Path, served as a design executive, leading teams at Groupon, OpenTable, Capital One, Snagajob (now Snag), and Kaiser Permanente.

He co-wrote Org Design for Design Orgs, still the premier book on building in-house design teams, and co-hosts Finding Our Way, a podcast exploring design leadership.

Oh, and, yeah, he coined the word “blog.”