What Awaits You:
Diagnosing User Pain: Develop well-informed solution hypotheses based on data.
You will generate ideas for solving real problems in the product.
Treatment Plans for Validation: Navigate the process of UX validation under expert guidance.
You will craft plans to test the effectiveness of your hypotheses.
Prescribing the Right Questions: Practice the art of asking the most effective questions in usability tests.
You will generate questions and tasks to include in tests with users.
Live-Feedback Therapy: Get live feedback on your ideas and questions.
You will learn from UX specialists who have conducted hundreds of UX studies.
Meet the Testers: Watch real users navigating the designs.
You will gain a deep understanding of user struggles, triumphs, and needs.
Real Tests & Results: Gain insights from actual UX cases and their results.
You will witness how design decisions impacted user behavior and satisfaction.
You will walk out of this workshop with:
- a solid understanding of the value of iterative design and testing,
- the knowledge to apply usability tests in your work,
- and the confidence to actually try it and make it work.
Севил Рахимова
VP of Product Design at Smule
Sevil Rahimova is a seasoned design leader who has continually worked to transform traditional tech practices into human-centered ones. With a strong focus on solving real-world user problems, Sevil has introduced and justified the importance of including UX activities into the product development cycle on numerous occasions.
She was fortunate to learn and practice UX by engaging directly with users via hundreds of usability tests, surveys, and interviews conducted by her and her teams.
Sevil has full confidence in the ability of designers to rise to the top by taking a data-driven, user-centered approach to tackling technological challenges. She is an active mentor of talented designers who seek to grow their impact as design professionals in a multi-disciplinary context.
Йосиф Генчев
Product designer, facilitator
With nearly ten years of experience, Yosif is a multidisciplinary designer specialising in user experience and digital product design, as well as in translating ideas into actual concepts. One of the latest innovations Yosif has led was incorporating Multisensory design (haptic, microinteractions and animation) within the Smule app as an alternative feedback channel for users.
Борис Маринов
Product designer, Facilitator
Boris is a multidisciplinary designer with over five years of tech industry experience, specialising as a Product Designer. He approaches his work with a strong emphasis on user-centric design, prioritising user needs, and ensuring that the end product satisfies expectations. His most recent accomplishment is the effective recruitment of over 5,000 users for participation in Smule UX research.