Join us for a dynamic and open discussion featuring some of the leading minds in UX research: Viktoria Tsurova (EX Lead UX Researcher at VMWare, Co-founder at UX Scale Up), Raya Raycheva (Head of User Research at Simply Business), Adele Meijers (UX Research Lead at Discovery Limited), and Petya Parvanova (COO and Partner at Maquett). Moderated by Daniel Dungyov, this panel will tackle the hotly debated topic of democratizing user research and its potential to transform the way companies approach UX.
Our panelists will share their firsthand experiences—what they’ve tried, what worked, and what didn’t. We’ll explore the challenges and opportunities of opening up user research to wider teams and how to balance inclusivity with maintaining quality and integrity. The discussion will also touch on the evolving role of UX research experts and the ethical and legal considerations that come with decentralizing research efforts.
Whether you’re a seasoned researcher, an employer looking to innovate, a freelancer, or a UX designer eager to learn more, this session promises fresh insights and thought-provoking perspectives for anyone interested in the future of user research.
