Have you heard of a Customer/User Journey Map, a Service Blueprint or a Mental Model Diagram? If you recognize one of these terms, then you already know what Experience Maps are 🙂
In this workshop, Martina will guide you through the process of creating an Experience Map: we will start with gathering User data to a specific context; then we’ll learn how to manage the different types of data and unite them in a holistic big picture; and last but not least – we will look at the applications of Experience Maps in different contexts through some of Martina’s actual work projects.
No previous knowledge of Experience Mapping is required, as next to a lot of practical work, we’ll have tiny bits of theory, to make sure everyone knows how to go about mapping.
