Have you ever been overwhelmed with brilliant ideas for new feature releases? You conduct benchmark studies, analyzе industry trends, and gather user feedback only to end up with more ideas than resources and find your product roadmap congested with possibilities. You are not alone. Many product teams face this challenge.
The big question remains: how can you decide what to build first to ensure you truly delight your users?
Drawing from my experience in the casual gaming industry, I’ll guide you through a UX prioritization framework designed to help your team make confident, impactful decisions. The Kano Model is a powerful framework that helps you classify features into must-haves, performance enhancers, and delighters. This research method ensures that your product development decisions are tightly aligned with customer preferences and satisfaction, ultimately leading to a more successful, user-centric product.