The “UX Tribune: Your 5 Minutes On Stage” format is a special segment of the UX Sofia seminar program on November 14.
This interactive session gives selected speakers the chance to present their UX idea, hypothesis, or challenge to the audience in just 5 minutes, followed by a short discussion.
The UX Sofia audience has voted and selected the three most inspiring and thought-provoking topics that will be presented on the main stage. Introducing the UX Tribune Speakers.
Anna Nikolova
AI-Generated UX: What Works and What’s a Gimmick
Six months of playing, testing, and occasionally fighting with AI tools taught me one thing: they’re brilliant… until they’re not.
This quick talk separates the hype from the helpful—showing where AI really fits in UX design and research, and how to keep control when everyone’s shouting “use AI now!”
Lyubomir Mateev
How Not to Grow – A Simple Guide to Career Sabotage
Lyubomir Mateev reveals his foolproof five-step plan for career sabotage – from avoiding responsibility to mastering the art of saying “no.” Based on his own experiences, he shows how to ruin your professional growth once and for all… unless, of course, you decide to do the exact opposite.
Nickolay Todorovsky
Enterprise UX – designing the whole iceberg, not just the tip
At first glance, a well-designed enterprise UI may look simple and even obvious. The user experience can feel so boring that it seems like nothing special is happening. But that’s precisely the point. Behind that clarity lies deep complexity: technical constraints, cross-silo collaboration, overlapping team ownership and countless decisions made beneath the surface.
Effective Enterprise UX must account for not only the initial experience but also deployment paths (fresh installs vs. upgrades), feature adoption, interoperability with other components, and long-term advanced usage. Designing the whole iceberg means acknowledging and addressing everything below the surface – the invisible work that makes great enterprise experiences possible.
A series of honest “heads-ups” will be shared for designers entering enterprise UX – what you might face beyond the wireframes: legacy constraints, slow-moving design/communication and invisible dependencies. Learn how to stay effective, collaborative and sane while designing in complex real-world environments.
