Antoaneta Levova Kolentzov is a professional with extensive experience in technology strategy, digital transformation, product management, and business analysis.
Throughout her career, she has held various roles at the intersection of business, technology, and user needs — ranging from consulting and organizational process optimization to building and managing digital products and transformation initiatives.
Currently, she serves as a Technology Portfolio Strategy Manager at Vivacom, where she is involved in driving strategic technology initiatives and developing the company’s technology portfolio.
In every role, her focus and experience contribute significantly to organizational efficiency, product development, and change management.
Her professional interests center on:
- How organizations make decisions amid rising complexity, automation, and competing priorities
- How user needs, business goals, and technological capabilities can be translated into solutions that deliver real value and sustainable impact
At UX Sofia, she will share her perspective on why good UX often loses its influence within large organizations, and what it takes to shift it from a mere function to a key driver in decision-making.