Daniel Mitev is a Strategic UX Lead with over 15 years of hands-on experience in UX, product design, and brand strategy. He helps teams design smarter by aligning UX with business objectives, creative insight, and data-informed decision-making.
As the founder of the design studio TrueForm, Daniel works with small startups and scaling companies to create products that are not only functional but truly meaningful. He holds a PhD in UX from the Technical University of Sofia.
Daniel’s areas of expertise include:
• UX Strategy & Product Thinking
• AI-Driven Design
• Scalable UI & Design Systems
• Creative thinking
Beyond client work, Daniel is an active mentor, speaker, and researcher known for his practical insights into the evolving role of designers in an AI-driven world. He regularly speaks on topics related to the future of UX, adaptive workflows, and the strategic designer’s role in product teams.