Jimmy is a UX practitioner. He sees himself mostly as a usability consultant, but he is also a user researcher, interface and interaction designer, and content writer. He’s been developing information since 1997. As an optimist, he still believes that software could be usable.
He has changed many professional hats. He started as a translator. After that, as a technical writer, he used to explain to users how the software used to work and how they were supposed to use it. He then learned to do user research, so he could understand what stands in the way of users and what they are missing. It was not enough, so he started designing interfaces that are understandable and easy to use without instructions.
In 1999, Jimmy cofounded Lucrat because he saw the potential of usability to democratize software. In 2012, he joined SAP because he saw the potential of BTP to democratize development.
Today, he is helping colleagues and clients to optimize their products for use by humans, which translates as higher revenues, lower risks, fewer losses related to disappointed users, and much less unnecessary costs.