George Nemtzov has over 30 years of experience and has helped organisations improve conversion, engagement, and retention through better product and gamification design.
He spent over a decade in the iGaming industry, designing and developing products that defined industry standards, including BWIN’s LiveBetting platform and a series of minigames. When one of his products, SliderGames, was banned in Germany under the 2021 Interstate Treaty on Gambling for being too addictive, he left the industry to apply his skills to more beneficial causes.
His client list includes the UN, Virgin, Thomson Reuters, BWIN, Playtech, Novomatic, and startups like Payhawk. Across more than 100 digital products in 10+ industries and 20+ brands, he has worked in product design and management, software engineering, brand and marketing, and angel investing.
Raised in a family of an artist and a scientist, Georgе has an interest in both people and technology — a combination he later formalised through studies in mathematics, physics, cognitive psychology, and animation.
He is the author of the Product Opportunity Matrix and the Product Feature Mix — two models he uses to help companies and teams tell genuine product value from hype.