Katya is an experienced user researcher and strategist with deep expertise in using research to drive long-term product and business strategy. With a background in Sociology and extensive experience in marketing and political research, she brings a strong understanding of human behaviour and the ability to transform data into actionable recommendations that shape product direction, market entry, and business growth.
Passionate about integrating research across teams, she believes that research is never a one-person job. To be truly impactful, it must be aligned with a company’s business objectives and embraced by cross-functional teams. She has worked extensively with product, marketing, and leadership stakeholders to ensure that research plays a central role in strategic decision-making.