Kremena Pehlivanova

Head of User Experience and Research

Kremena is a UX design leader with over 12 years of experience, driving user-centricity at companies like IBM, Telenor and VMware. Her current role at Chaos (leader in visualisation solutions for architecture, design, film and advertising) is Head of User Experience & Research where she is responsible for the entire product design and organizational strategy of the UX teams. Kremena is passionate about empowering UX teams and elevating the understanding of UX as a strategic discipline. She oversees product design and team strategy, fostering UX maturity across organizations and shares her expertise through workshops and lectures at industry events like UXcon Vienna and UXDX.

In her spare time Kremena focuses on mentoring for the Berlin CareerFoundry, as well as a wide variety of creative projects.