Nadezhda is a user researcher with a background in Software Engineering and a Master’s degree in Artificial Intelligence. For the past four years, she has worked as a UX researcher at SAP, leading research activities across various products and services within the SAP cloud platform ecosystem. She focuses on establishing a standardized approach to user research, enabling researchers and dev teams to quickly adapt to SAP’s ever-changing cloud environment.
She believes that understanding what users want and how they want it is key to a product’s success. This is especially true for software products – no matter how optimal the backend or how robust the functionality, a poor user experience can undermine the efforts of everyone involved in the product’s development.