Raya Raycheva

User Research Lead (Head of Global Function)


Raya heads the global User Research function at Simply Business, where she leads a team of researchers based in the UK and US. She holds a deep-rooted conviction that UX people make the best product discovery leaders and that we have what it takes to drive company strategy.

Raya and her product team were featured in Teresa Torres’ “Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value”.

When she’s not banging on the drum for UX’s influence and impact, Raya can be found running after her daughter in any South East London park.

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