Sevil Rahimova is a seasoned design leader who has continually worked to transform traditional tech practices into human-centered ones. With a strong focus on solving real-world user problems, Sevil has introduced and justified the importance of including UX activities into the product development cycle on numerous occasions.
She was fortunate to learn and practice UX by engaging directly with users via hundreds of usability tests, surveys, and interviews conducted by her and her teams.
Sevil has full confidence in the ability of designers to rise to the top by taking a data-driven, user-centered approach to tackling technological challenges. She is an active mentor of talented designers who seek to grow their impact as design professionals in a multi-disciplinary context.