Veselina Petrova

Senior UX Designer & Design Thinking Coach


Veselina Petrova has more than 16 years of experience in the IT area. Her main focus and expertise are user experience and Design Thinking. Curious by nature, she is experimenting with new technologies and then sharing the gathered knowledge with the world. In the last few years, she is gaining experience with teaching and is mentoring young designers with their first steps on the job.

Lately, generative artificial intelligence (GenAI) has become one of the topics that tease her curiosity. The basic question she is trying to answer is: How will AI affect our work as designers and what will change in our daily life?

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