About
Today we are in the middle of a climate crisis, our oceans are turning into plastic landfills, and animal species are going extinct daily. Interlace that with the ever-growing software demand that companies have and the footprint on our environment grows exponentially.
We, as digital designers should start reflecting on the impact of our work beyond the user. We are in a position to influence the impact our products have on the world.
This lecture will dive into how digital design affects the environment and how we can embed various practices to ensure we are creating experiences that are sustainable by design.

Dobrian Dobrev
Senior Product Designer at VMWare
Dobrian Dobrev works as a UX Designer since 2012. Currently, he is a Senior Product Designer at VMWare. He’s been designing various digital experiences that got him a UX Design Awards nomination in 2017. He is a seasoned public speaker having hosted talks and masterclasses at events such as UX Camp Europe, UX Istanbul, World Usability Congress, and more. He also has a passion for designing immersive experiences with the help of technologies such as AR/VR that can bring actual value to people. Having previously featured in 2016, Dobrian can’t wait to meet everyone at UX Sofia 2022!